Strategy


Betting exchanges have revolutionised the way people gamble. Yet most people are still unaware of the opportunities available to them. At last you can bet on a horse to lose. Much easier pick a loser than a winner! We have now returned to the most simplistic form of betting, 2 people with different opinions betting against each other.

Have you ever seen a poor bookie? Didn't think so. Now you can make consistent long term profits by being the bookie.

Our aim is to find horses which are priced too short in the market. That is a horse whose price in our opinion is not a true reflection of its winning chance.

We use complex statistical analysis of the horses form along with analysis of course, trainer, race type and racecourse statistics. We have developed our own expert system which we feed in all possible data from timeform and raceform data.

We then combine this with some simple factors to determine horses which are ripe to be layed.

Some of these factors include;
-Is there another horse in the field with an equal chance if winning.
-Is the horse running this going for the first time
-Is the horse running at this distance for the first time
-Has the horse previous form on this going
-Has the horse previous form at this distance
-Is it the horses first run
-Is it the horses first run for a long time
-Is the horse carrying a lot of weight
-Is the horse carrying a penalty
-Has the horse gone up in class
-Has the horse gone over the top.

On occasions we do get information on a horses well being from our contacts in yards around the UK & Ireland.

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